Under the slogan “Cool Shadows”, HELLA once again enacts an ingenious play with light and shadow, bright and dark, outside and inside. The high technical and aesthetic standards of the product lines are also reflected in the campaign. The company consistently pursues its commitment to quality leadership, both, in developing the product range and even in the vertical value creation chain. This unique position is supported by a corresponding premium approach with the advertising strategy.
The advertisements work with elegant and cool black and white, which is complemented by the familiar colours of the HELLA logo. This results in a unique appearance that demonstrates the brand's claim to quality. The new TV and online advert “Encounter at the lake” was filmed and shot at original locations at Lake Garda. Original products from the Venetian blinds and Outdoor Living range were staged. The pergola VENTUR was the real star on the set in the garden of Villa La Scala.