R+T 2024: A new dimension in sun protection from HELLA

From 19th to 23rd February 2024, sun protection manufacturer HELLA will be presenting a new exhibition concept in two dimensions at the world's leading trade fair R+T in Stuttgart: The HELLA world of experience CUBE as a large-scale shop-in-shop solution and the HELLA wall solution WALL with product samples and digital content.

As a full-service provider, HELLA realises more than the usual exhibition solutions. With the new CUBE and WALL concepts, the premium provider delivers turnkey high-end sales tools. Specialist dealers can not only experience the CUBE concept up close at the world's leading trade fair R+T in February 2024 by prior appointment, but can also evaluate the possibilities of cooperation directly on site. The sun protection specialist is already working with its partners at the trade fair to develop a vision for maximising joint business.

Appointments for the CUBE world of experience are now possible.

Fill out the form to register for a visit to the HELLA stand at R+T 2024 in Stuttgart!

The HELLA WALL concept is located in the public area of the exhibition stand and is accessible without appointment.

Visit us at the HELLA trade fair stand: Hall 5, Stand B32.

Premier at the R+T: Turnkey sales concept with service from the premium manufacturer

The entire HELLA range of sun protection products for windows and façades as well as outdoor living is presented in the full version of the CUBE shop-in-shop offering. To make things even easier for the specialist partner, HELLA supplies a fixed overall package with a product sample mix of best-sellers, sales area equipment and shop fitting. A complete media and marketing package complements the hardware. The cooperation is based on a cooperation agreement including ongoing service and maintenance services. This package also includes a help desk and updates for digital content as well as agency services for regional digital marketing in the dealer's territory. The shop is produced by the manufacturer's in-house shop fitting department in a modular design and assembled at the dealer's premises. The concept can be used for sales areas of 40 square metres or more and is rounded off with a training package.

The HELLA WALL concept offers an attractive alternative for exhibitions where less space is available or the entire core range is not presented. Over a wall length of 3.3 metres, a wall mount including storage space provides a compact overview of the samples from the awning or external sun protection segments. Digital content also support the sales pitch with this presentation variant.

Experience of thousands of private customer orders makes dealers feel secure.

HELLA masters complexity and has been developing customised products for end users, commercial and industrial customers for 65 years. Every year, thousands of private customer orders are processed in the Austrian and Italian markets. With the new exhibition concept, specialist partners in Germany will also benefit from this enormous wealth of experience. All facets of the manufacturer's expertise have been incorporated into the development of the new showroom concept.