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Dominik Landertinger is the new cooperation partner of HELLA

A world champion for the premium manufacturer

HELLA has a new brand ambassador: Dominik Landertinger, biathlon world champion, four-time Olympic medallist and five-time World Championship medal winner, is now a partner of the East Tyrolean company based in Abfaltersbach.

Dominik Landertinger, one of the most successful Austrian Olympic athletes, is now using his professional know-how from over 20 years of competitive sport as an entrepreneur: He founded Dominik Landertinger Performance in 2021. Along with his team, he offers a Manager Programme for coping with stress and concepts for occupational health care, as well as performance diagnostics and training planning for amateur athletes and top athletes.


The qualified mechanical engineer and trained coach will be available to HELLA employees as a role model and prominent contact person on issues related to occupational health care, executive coaching and employer branding. Last week he was a speaker at a leadership conference with over 70 participants from nine countries attending.

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”Dominik Landertinger has been inspiring me since he was an active athlete: His perseverance, his focus and his irrepressible will to succeed were an inspiration to me. I’m very pleased to be able to gain him as a cooperation partner for us, because for me he embodies the HELLA values of reliability, trustworthiness and high quality standards like hardly anyone else,” says Andreas Kraler, Managing Partner of the HELLA Group.

“Dominik Landertinger has been inspiring me since he was an active athlete. I am very pleased to be able to gain him as a cooperation partner for us.”
ANDREAS KRALER, MANAGING PARTNER OF THE HELLA GROUP

Landertinger also chose to cooperate with the HELLA brand for a good reason: “Deeply rooted in Austria, we have both been able to celebrate international success with perseverance. I’m delighted to become part of this success story as a brand ambassador,” says Landertinger, who is also involved as an expert with Austrian Broadcasting, this way providing the company with additional TV viewing contacts during biathlon broadcasts.
 

With this collaboration, HELLA is continuing its series of long-term partnerships in the biathlon sport: After HELLA was the main sponsor of the IBU Biathlon Youth and Junior World Championships in Obertilliach in 2021, the sun protection manufacturer has been supporting the Ski Austria biathlon team since summer 2021 and is the team sponsor of all biathlon squad athletes, from youth to the coaching team to the World Cup elite. The cooperation between HELLA and Dominik Landertinger will initially run for three years.