Since 2011, the ARCHITECTS' DARLING Awards, known as the “Oscars of the construction industry”, have been presented annually to outstanding companies. As part of a ceremonial gala in Celle, Germany, the “Best Performers” in the construction industry were once again honoured this year in various categories by organiser, Heinze Marktforschung. The jury awards were presented by a high-calibre jury panel of over 70 experts from renowned architecture firms.
HELLA was delighted to receive the golden Jury Award for the best advert. Managing Partner, Andreas Kraler, explains: ”With the campaign and the ‘We Design Cool Shadows’ theme, we are showcasing our image as a premium provider. HELLA's high design and quality standards also apply to our advertising. I am delighted that the advert has now also been recognised at the prestigious ARCHITECTS' DARLING Awards, because architects are one of HELLA's most important target groups. This award confirms our approach of increasing our brand awareness and consolidating our positioning through a sustainable advertising strategy.”
